Types of Advertisement

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Smt. S.B. Gardi Department of  English     

                            

                    Assignments

Ø      Name:-  Rathod Neha R.

Ø      Class:- M.A. Sem-4

Ø      Roll No:- 28

Ø      Email Id:- neharathod108@gmail.com

Ø      Year:- 2016-2017

Ø      Paper No:- 15

Ø      Topic:- Types of Advertisement                    

What is advertising?

According to Angela Goddard the term advertisement and advertising have, at their root, a Latin word, “advertere”, meaning turn towards ‘. She goes on and defines the word advertising by stating that it is a discourse which contributes to the construction of our identities; it is also an act of communication.

Advertising is often an index of attitudes because, in order for an advert to work, it must tap into some thinking “out there” in the marketplace, but it would be a mistake to think that adverts are a simple reflection of who we all are, in some natural way. Advertising, as a very public form of discourse, is also part of the way we construct our ideas about the world around us: what people are like, who does what, who is important and why, what we should be worried about, and so on.

The first advertising agency, which was set up by Volney Palmer in Boston in 1841, introduced system to the business by offering a discount of 25% on ad space in newspapers. This move marked the formal beginning of space selling. Initially, most ad agencies were nothing more than brokers for ad space in newspapers. Advertisers created their own ads. N.M. Ayer and Son became the first full-service agency in 1869. One of the earliest highly successful advertising campaigns was launched by Pears Soap. In late 19^th century, Thomas Barratt, whom many consider the father of modern advertising, launched a series of ads featuring children, animals, flowers, and beautiful woman to promote the company’s products.     

              Types of Advertising:-

     Press 

I                        It is a kind of printed advertising such as a newspaper, magazine etc.  

 l
Television

                      

 T             This is very effective medium for advertising & marketing format. This is reflected by the high prices television networks charges for commercial airtime during popular events. It is related with many regular programs related with audience.

         

                  Pamphlets

                         

                

This is also type of advertising. These types of pamphlets are very handy for advertising different products. We can see these pamphlets with newspaper.

           
Online 

            

                 

It is connected with internet. Its purpose is to deliver marketing message to attract customers. We can see many this kind of advertisements while doing online activities. 

 Billboard advertisement

   

        It has very large structured medium of advertisements. These types of advertisements we can see on the roads or public places.  

     

Street advertisements

        

 Te

  

This is first come for street service. First in UK it took place. This types of advertisements is placed outsides of malls of near the bus stops.

   Mobile Billboard

               

It is generally vehicle mounted bill board or digital screens. In this system this can be button a vehicle so that vehicle can carry it where ever it goes.

 

Aerial advertisements

   

               This type of advertising is using aircraft, balloons or airships. It is also called sky writing.

Conclusion

These way different types of advertising are very useful for selling products with different ideas in society. Through this they can attracts costumers and increase their sellings.

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Characters of Da Vinci Code

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Smt. S.B. Gardi Department of  English     

                            

                    Assignments

             Name:-  Rathod Neha R.
              Class:- M.A. Sem-4
              Roll No:- 28
            Email Id:- neharathod108@gmail.com
        Year:- 2016-2017
        Paper No:- 13
      Topic:- Characters of Da Vinci Code                     

                 Characters of Da Vinci Code

                              Robert Langdon 

                      

            Langdon, the novel’s protagonist, anchors the story. He is likable, capable, and goodhearted. Langdon is trustworthy, as is Sophie, his female counterpart and love interest. This trustworthiness makes him stand out in a narrative in which the author casts doubt on the motivations of every major character except Langdon and Sophie. In the novel’s many moments of uncertainty, Langdon’s presence is consistently reassuring.

Although he is seen as a sex symbol in the academic world, Langdon is clumsy and inept with guns and weapons and lacks resolve when it comes to planning and executing action. He would rather think about codes and symbols than figure out how to escape the Louvre under the eyes of policemen. For this reason, he is balanced well by Sophie, who transforms his intellectual abilities into survival skills that are applicable to real life.

                     

                                  Jacques Saunière

 

 The curator at the Louvre, and Sophie’s grandfather. His murder sets off the chain of events that takes place in the novel. Saunière’s scholarly passions include Leonardo Da Vinci, goddess iconography, and puzzles. He is also secretly the head of the Priory of Sion, the secret brotherhood charged with protecting the Grail, and a descendent of Jesus and Mary Magdalene.

                          Sophie Neveu Saint-Clair

                                                   

Neveu’s presence in the novel embodies the Chinese idea of yin and yang, or two complementary forces that work together in harmony. From Langdon and Teabing, Sophie learns that pagan religions and the Priory valued balance between male and female. Sophie and Langdon form the male and female halves of a single protagonist, and their goals never diverge. In this way, they echo Teabing’s and Langdon’s ideas about the partnership of Jesus and Mary Magdalene. In their view, the male and the female worked together toward a goal, without the female being subordinate to the male in any way.
Both Sophie and Langdon, like the Mona Lisa, exhibit male and female traits: for example, Langdon’s headiness is balanced by Sophie’s real world know-how. Sophie is quick-witted, agile, devious when she needs to be, and physically assertive, as when she helps to disable Silas in the chateau. But at the same time, she is caring and compassionate. She feels the loss of her family deeply and mourns the death of her grandfather. Both brilliant and sexually attractive, Sophie combines a masculine toughness with typically feminine qualities. 

                                                   Silas

A monk of Opus Dei, and the murderer of Jacques Saunière. Silas, an albino, is motivated by the rejection and horror he has faced since he was young. When he falls into the orbit of Bishop Aringarosa, he finds religion and devotes himself to the strict Catholic ways of Opus Dei. He is obsessed with self-punishment and celibacy, and his goal in life is to aid the Bishop and Opus Dei.

                       Sir Leigh Teabing/The Teacher

 
Initially, Teabing is a welcome benefactor for Sophie and Langdon. His estate, Château Villette, with its gorgeous sitting room and enormous, book-lined study, seems to be an appealing embodiment of its owner. Teabing supplies much-needed comic relief, and he banters with his manservant and with Sophie as if he were a rich and dotty old uncle. His Land Rover and the bribes he gives to his pilot at the airfield in France help Sophie and Langdon escape from the police.

Soon enough, though, Brown reveals that Teabing is a murderer. After his true identity is known, Teabing turns into a living example of the way wealth can corrupt. Teabing, who has always lived a privileged life, convinces himself that his money entitles him to the knowledge of the Grail’s location. His ballroom-turned-study, which at first seems charmingly cluttered, begins to look like the crazy lair of a serial killer. His jokes turn from entertaining to manipulative. And his habit of throwing money around, bribing people in order to ensure the group’s safe passage out of France, seems self-serving.

Teabing is willing to go to any lengths to get what he wants, no matter who he hurts along the way. In some sense, his desire to expose the truth about the Grail can be seen as noble. But by the end of the novel, it is clear that he is really out to satisfy his own perverse obsession, not to find truth. 

                                         Bishop Aringarosa  

Bishop of Opus Dei. Aringarosa is conservative in his religious views and longs for the Church to return to strict ways. He has affection for material things that represent the power of his order. He is kind to Silas.

                                     Sister Sandrine Bieil

 Nun and keeper of the Church of Saint-Sulpice. She favors loosening of church strictures and modernizing of the church, and she objects to Opus Dei’s attitude toward women. She is murdered by Silas while acting as a sentry for the Priory of Sion.

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